The audience
was already
inside Figma.
I turned Figma Community into an acquisition channel by publishing 1,200+ website mockups where designers were already looking.
The thinking behind it
My role: Channel discovery, asset research, publishing, and organic acquisition.
The decision: Meet designers in their existing workflow with useful resources that connect naturally to the product.
The result: 50,000+ users in six months, contributing to 35% revenue growth.
IN FIGMA COMMUNITY


